Email Marketing Coordinator
Observer Media is seeking an experienced email marketer to join the Product team. The Email Marketing Coordinator will play a hands-on, critical role in assembling and executing marketing campaigns and content newsletters across the business. Reporting directly the VP of Product, this individual will be responsible for executing on marketing campaigns to drive event ticket sales and sell subscriptions. Their knowledge of email marketing best practices, as proven through prior work experience, will enable them to conceive, execute and report on email programs to deliver results.
The role will collaborate closely with sales, events, marketing, audience development, subscriptions, and editorial teams to ensure effective campaign development and execution. He/she will serve as the subject matter expert for all things email marketing within the organization.
Create, deploy, and monitor many simultaneous email marketing campaigns; including nurture programs, trigger, and drip-based automated email communications, ad hoc campaigns, and event series
Own key reporting metrics (deliverability, opens, clicks, unsubscribes, etc.) and deliver analytical reports as needed on email campaign results, highlighting improvements and issues
Partner with product, marketing, subscriptions, events and sales to develop campaigns that drive conversions
Proactively identify opportunities for testing and improvement
Support all initiatives to enhance the audience database through integrations and partnerships with best in-class vendors (Zoom Information, Reach Marketing, etc.)
Support the editorial teams in the deployment of and performance monitoring of all content newsletters
1-3 years of experience with email marketing managing both content newsletter deployment and conversion-oriented marketing campaigns
Bachelor’s degree from an accredited four-year college or university required
Direct experience with enterprise marketing automation platforms required; experience with SailThru specifically is strongly preferred
Ability to conduct sophisticated analysis of and create lucid presentations of campaign performance data using Excel and PowerPoint
Sufficient knowledge of HTML and CSS to allow for updating existing email templates is required
Excellent communication and project management skills
Strong collaboration skills including the ability to work with across different levels and functions in the organization
Knowledge of email best practices including CAN-SPAM and GDPR legislation
HOW TO APPLY:
Send the following to firstname.lastname@example.org and write “Email Marketing Coordinator” in the subject line.
All applicants must include:
Resume (Word or PDF)
Cover letter (Word or PDF)