Senior Technical Product Manager, Platforms & Data

Observer Media | New York, NY (Hybrid)

About the Role

We're hiring a Senior Technical Product Manager to own — and build on — our core platforms: WordPress, Salesforce, SailThru, and Stripe and moving data amongst these systems.

You'll sit at the intersection of editorial, ad sales, marketing, and engineering, turning platform capabilities and first-party audience data into measurable business outcomes across advertising, newsletter growth, and subscription products.

You'll do a meaningful share of the work yourself — configuring, integrating, and developing on these platforms directly, with Anthropic's Claude as a force multiplier for development, automation, and analysis. 

You should be comfortable both writing the ticket and closing it: fluent enough in APIs, data models, and platform architecture to make technical decisions with confidence — and hands-on enough to ship improvements without waiting on someone else.

This is a hybrid role based out of our New York City office.

What You'll Do

  • Support and develop our four core platforms — WordPress (CMS and site experience), Salesforce (CRM and ad sales workflow), SailThru (email and newsletter operations), and Stripe (payments and subscriptions) — handling day-to-day platform support, configuration, integrations, and enhancements.

  • Execute against the Product Roadmap. Build integrations, automate workflows, configure platforms, and ship improvements yourself.

  • Use AI as a core tool. Leverage Anthropic's Claude for development, debugging, documentation, data analysis, and workflow automation — and help establish AI-assisted development practices across the team.

  • Connect the platforms: keep audience, subscriber, and revenue data flowing cleanly between WordPress, Salesforce, SailThru, and Stripe, and into our analytics and reporting.

  • Partner with ad sales, marketing, and editorial to translate business needs into platform capabilities — from direct-sold campaign workflow in Salesforce to newsletter growth in SailThru to paywall and subscription products on Stripe.

  • Lead our first-party data strategy across the stack, including consent management and privacy compliance (GDPR, CCPA, state-level US regulations).

  • Make build-vs-buy calls on vendor tools and platform extensions; manage vendor relationships for our core platforms.

  • Translate ambiguous business problems into clear requirements, prioritized roadmaps, and measurable success criteria — and communicate trade-offs, timelines, and outcomes to executive leadership.

What You'll Bring

  • 5+ years of product management or technical platform experience, with hands-on ownership of at least two of: WordPress (VIP preferred), Salesforce, SailThru (or comparable ESP), Stripe.

  • A builder's mindset. You're comfortable working in these platforms directly — admin configuration, API integrations, scripting, and automation — not just writing requirements for others.

  • Experience using AI tools (Claude or similar) to accelerate development, analysis, and operations — or strong enthusiasm and aptitude for adopting them.

  • Working knowledge of modern analytics platforms (GA4, Parse.ly, or similar) and comfort interrogating data — reading queries, pushing back on bad numbers.

  • Track record of shipping complex, cross-platform projects: you can scope the work, hold your own in architecture conversations, and then go build a real piece of it.

  • Experience with first-party data strategy and privacy/consent frameworks.

  • Excellent written and verbal communication. You can move fluidly from a CTO conversation to a sales team standup to an editorial planning meeting.

  • Bias toward action and comfort with ambiguity — media operates fast, and our priorities shift with the news cycle and the market.

Nice to Have

  • Experience at a publisher, media company, or content-driven business. Experience with Commercial Real Estate is a big plus.

  • Familiarity with subscription/paywall systems and audience monetization beyond advertising.

  • PHP/WordPress development, Salesforce administration or Apex, SailThru templates/APIs, or Stripe Billing experience.

  • SQL fluency.

  • Experience working with editorial teams.

Compensation & Benefits

  • Salary range: $140,000 – $160,000 per year based on experience

  • Comprehensive medical, dental, and vision coverage

  • 401(k) with company match

  • Generous PTO and paid holidays

  • Hybrid schedule with NYC office collaboration days

About Observer Media

Observer Media is the parent company of Observer and Commercial Observer, reaching influential audiences across culture, business, and commercial real estate. We're a digital-first publisher building modern data, audience, and monetization infrastructure to power our editorial brands.

How to Apply

Please submit a resume and cover email in an email to hiring@observermedia.com with “Your Full Name + Senior Technical Product Manager, Platforms & Data” in the subject line.

Observer Media is an equal opportunity employer. We celebrate diverse perspectives and are committed to building an inclusive team across all roles.